Webinar for ROAD listeners! James Lawrence, marketing expert. USA. 12+
In today's issue, #ROAD presents an exclusive interview with James Laurence for the Russian Automotive Community. James Lawrence is an expert in car dealership email marketing, the owner of #DealerEFX, one of the leading providers of email marketing technology and services for the US car dealerships. The interview is conducted from the ROAD office by the expert of the US car market Sergey Naumovsky. During the interview, James shares best practices for using email for marketing, advanced methods for segmenting a database, and using the most appropriate templates. James also describes a specific example of the e-mail use by a US dealership group, both for maintaining the strategic image of the entire company and for operational activities in sales and service departments. Invaluable information to help dealerships realize additional marketing opportunities! Watch the video, leave questions and comments below.
In today's issue, #ROAD presents an exclusive interview with James Laurence for the Russian Automotive Community. James Lawrence is an expert in car dealership email marketing, the owner of #DealerEFX, one of the leading providers of email marketing technology and services for the US car dealerships. The interview is conducted from the ROAD office by the expert of the US car market Sergey Naumovsky. During the interview, James shares best practices for using email for marketing, advanced methods for segmenting a database, and using the most appropriate templates. James also describes a specific example of the e-mail use by a US dealership group, both for maintaining the strategic image of the entire company and for operational activities in sales and service departments. Invaluable information to help dealerships realize additional marketing opportunities! Watch the video, leave questions and comments below.